Chief’s brand and how to talk about Chief

CHIEF MESSAGING PLAYBOOK

March 2024

PURPOSE

Guides are an important part of the Chief community, and it’s important to understand Chief's mission, values, and the benefits it offers members. Chief refreshed our messaging in 2024 to be clear about who Chief is (and who we aren’t) and the value of our membership. Use this resource to inform how you talk about Chief with members, helping to establish clear expectations with Core groups throughout their experience. 

This document serves as a comprehensive guide to ensure you feel supported and up to date when speaking about Chief. It will help you understand the key changes and easily find the right language.

If you have questions, please reach out to guides@chief.com.


TOPLINE BRAND MESSAGING


SIDE BY SIDE: OLD VS. NEW


POTENTIAL QUESTIONS